Session 3: Strategic Marketing Landscape
Do you have a strategic marketing plan that is getting you in front of the right client prospects updated for today’s dynamic market? Join Athene’s Grant Smith who is pleased to hear from Dr. Maribeth Kuzmeski, internationally acclaimed marketing strategist and bestselling author, who will give a fresh perspective into client prospecting and new marketing approaches to generate more clients and drive greater sales.
Through her many years of research and consulting, Dr. Kuzmeski will share the keys to success on:
• What current sales & marketing funnels are working for top advisors and why
• The evolution of client prospecting & connection in a post-COVID market
• Building and maximizing your digital and social media marketing strategy
• Secrets to generating more client referrals
• Marketing and best practices with women clients
Dr. Maribeth KuzmeskiFounder, Red Zone Marketing, Inc., Bestselling Author/Strategist
Dr. Maribeth Kuzmeski is the founder of Red Zone Marketing, Inc., specializing in new business growth strategies for the financial industry. A bestselling author and college professor, she guides financial services companies, Fortune 500 companies, entrepreneurial-minded corporations, women’s organizations, and industry associations on sales and persuasive communications strategies using an evidence-based approach.
Grant SmithVice President, Relationship Manager - Athene
Grant is a relationship-focused external wholesaler with a successful track record of creating loyal partnerships and fostering existing ones; delivering sales presentations with conviction; and wholesaling annuities and mutual funds in the IMO, IBD, Bank, and Wirehouse channels.