Session 3: From Automation to Advantage: The AI Evolution with Ari Echt-Wilson, Director, Global Prospect Email Automation at HubSpot
AI is reshaping marketing—but in trust-based industries like insurance and retirement planning, success isn’t about speed or volume. It’s about credibility, education, and meaningful conversations over time. IAMS EVP Curtis Hawks sits down with Ari Echt-Wilson to explore how AI can propel your business today and into tomorrow.
Speakers
- Curtis HawksExecutive Vice President, CMO, IAMS, Inc.
As the CMO and Executive Vice President of IAMS, Inc. Curtis works with advisors and agents in enhancing their business through a variety of strategies. Drawing on his many years of experience in this industry, Curtis provides business development, marketing, and casework solutions. His focus is on helping agents and their firm achieve their goals, with importance on long-term strategies aimed toward consistent growth.
- Ari Echt-WilsonDirector, Global Prospect Email Automation, Hubspot
Ari Echt-Wilson is the Director of Global Prospect Email Automation at Hubspot, where she leads a global team focused on scaling automation and email marketing experiences that help prospects seamlessly convert—whether through e-commerce or sales-led journeys. With deep experience in growth, demand gen, and conversational marketing, Ari has played a key role in launching and growing HubSpot’s Starter Customer Platform and expanding reach across the very small business segment. A Stanford graduate, Ari brings a thoughtful, experiment-driven approach to marketing, shaped by a passion for storytelling, data, and impact. She currently lives in France, where she’s learning French and enjoying life by the lake.
Local Time
- Timezone: Europe/London
- Date: Feb 04 2026
- Time: 6:45 pm - 7:30 pm
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